How are you seen by your followers and potential clients?
It’s all about the AUTHORITY baby!
Some of the most common challenges I see when working with clients on establishing their AUTHORITY:
- Unsure on what to say about themselves or what they do (even though they are experts already)
- Unclear on what makes them different to that coach over there
- Doubting they even have the experience to be credible (when they absolutely do)
- Think that their story is uninspiring or ‘normal’
- No clue on how to tell their story without it sounding like a life story
- Totally confused about what makes their services unique
Any of this sound familiar?
As an entrepreneur, coach, consultant or small business, AUTHORITY is everything.
It helps you:
- Differentiate yourself from the sea of others in your niche
- Enables people to see you as the ‘go to’ expert for all the right reasons
- Helps others understand who you are, what you stand for and how you can help
- Makes you trusted and credible (in a world of fakery)
What steps can you take today to start building a bullet proof authority for yourself and your services?
PS. If you want to be able to measure this in a practical way then you might find my AIR assessment helpful. It takes a deep dive into 4 key areas of AUTHORITY and will give you a step by step process to help you move the needle from where you are to where you want to be.