I’ll jump straight into a hard truth this week.
If you’re in front of a corporate audience, summit or industry stage, your goal is to be remembered. But studies show 78% of audience members forget your message within a week.
At my latest keynote, the most consistent feedback across social media and LinkedIn recommendations wasn’t about my credentials or slides…it was one single idea and feeling.
I was chuffed to ribbons reading the feedback because that was my goal.
To make it stick.
What Makes a Talk Sticky?
I use a simple yet powerful formula:
Story + Stakes + Shift (+ 1 Sticky Sentence)
- Story: Begin with a real, emotional moment.
- Stakes: Create urgency: what’s on the line?
- Shift: Deliver a transformational “aha.”
- Sticky Sentence: One line people remember, quote, and share.
A live example of this was in my talk, where I used case study stories to show where companies have ‘gone left’ in their industry where others are going right.
I used the stories to create the stakes, provide the shift, and deliver the sticky sentence: asking the audience where they were ‘going left.’
Why It Matters for You
As a coach, leader, consultant and expert, your message is far more than your content, it’s your reputation. Your goal is for your audience to repeat your lines, tag you, recommend you, sign you and invite you back. Plus feel moved at a memorable and emotional level by your words.
Want to Cement Your Next Talk?
Join me this summer in the Signature Keynote Summer Offer Intensive. There are a few spots left.
We’ll dive into:
- Defining the emotion your audience must feel
- Crafting your signature line + stakes-filled structure
- Rehearsing with feedback loops so your talk sticks before you even walk on stage
Comment “STICKY” below or message me to find out more.
Or if you are ready to dive in? You can book here
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