Over the past few months, I’ve found myself in a season of questioning.
I’ve been reflecting, realigning and as a result, overhauling!
I haven’t done it in a “burn it all down” kind of pivot, although I do see the benefit in those.
It’s been more like a quiet, honest audit of what’s working, what’s weighing me down, and where I’m actually making the most impact.
This was driven by seeking expert insight into my business (coaches need coaches after all.)
But it also came from listening to everything my clients were saying, and not saying, and understanding their nuances and needs at a deep level.
And I realised I was trying to hold too much.
Too many processes, systems, offers and ‘things’. It all was getting diluted and needed a good strip back and shake down.
And when I took a breath and looked closer, one problem kept showing up, again and again.
It didn’t matter if they were working in DEI, coaching, communication, or leadership, the thread was the same:
“I’ve done all this meaningful work… but it’s not visible.”
They had that feeling that their work and transformation was being appreciated inside the client bubble space, inside the walls of organisations and one to one sessions, but not outside.
One client had been reshaping how DEI is approached inside major UK organisations. She was literally changing corporate culture, but online her brand barely hinted at what she stood for.
Another had helped countless professionals reframe their mindset during major life transitions. His work had transformed people’s careers, yet his public presence focused only on surface level tips.
And a third, a communications expert, told me she felt like a hypocrite.
She’d helped others share their story but had never fully shared her own.
I could relate, hard!
Because even with all my tools, experience, and messaging know-how, I’ve had seasons where the way I showed up publicly didn’t reflect what I was truly doing behind the scenes.
It’s a hard place to sit in.
So I’ve been slowing down, simplifying, and focusing on solving one thing, really well in an accessible way.
I created something called the Authority Message Makeover.
A 48-hour visibility audit that gives you expert, compassionate eyes on your message, brand, and online presence, and a clear, simple plan for where to go next.
It’s £50.
It’s delivered in a private video with a three-point feedback plan, and it’s been genuinely helpful to the people who’ve done it.
So if any of these are true:
You’ve been carrying offers, stories messages that no longer feel right
You’re not sure how to bridge the gap between what you do and what people see
You feel blocked in your visibility, clarity, alignment.
Then this might just be for you.
If not, I hope this gives you permission to do your own quiet audit.
Helen x
You can read more or book your Authority Message Makeover here
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