Calling all coaches, this one is for you!
When was the last time you looked at your coaching packages?
Not just your pricing, but how you serve your clients, what you offer, and whether it truly reflects where you are now in your business.
For a good few years post Covid, I kept my coaching packages the same. Same format, same price, same everything. Which did work out for a while, but then became a little limited.
As business owners, we’re constantly evolving. Growing, learning, and acquiring new skills and experience.
And if our services don’t evolve with us, we risk staying stuck while our ideal clients move on.
Recently, I went through a full reset of my coaching packages, and here’s the process I followed:
1. Start with the Big Picture Vision
Where do you want my business to go in the next 1-3 years?
Who do you love working with now?
What impact do you want to make?
2. Reassess Your Ideal Client
Your ideal client today might not be the same as when you first started. I worked with the fabulous Helen Tudor to redefine mine, and I realised they now have different needs, pain points, and aspirations than before.
3. Map Their Transformation Journey
This is the framework I use with clients to map their journey:
Their “Underworld” (the challenge they’re facing when they start working with me)
Their “Utopia” (where they want to be after working together)
The “Golden Path” (my unique process that bridges the gap)
4. Design Offers That Align
With this clarity, I restructured my coaching into three tiers:
- One-Month: Ideas Catalyst – For quick wins around a specific idea
- Three-Month: Impact Architect – For deeper strategic work
- Six-Month: Thought Leader Engine Room – For full transformation and authority building
This process helped me create offers that feel right for where I am in my business today and serve my clients in the best possible way.
If you haven’t reviewed your own offers in a while, I highly recommend taking time to do so.
And if you want to hear a step-by-step breakdown of how I did it, tune into my latest podcast episode: https://podfollow.com/words-that-change-lives
If this resonates, drop a comment, have you recently changed your offers?
Or are you overdue for a refresh? Let’s chat! Send me a DM and we can book in a call. And if you need some inspiration, check out my newly evolved coaching packages here:
The Ideas Catalyst One Month Incubator
https://helenpackham.com/the-idea-catalyst-2/
The Impact Architect Three Month Programme
https://helenpackham.com/the-impact-architect-2/
The Thought Leader Engine room Six Month Experience
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