Is 2022 the year you will write and deliver your signature talk?
If you haven’t yet crafted your signature talk, it might be the perfect time to start collecting stories and ideas for it. The xmas period can open up creative pathways in your mind and fuel you with inspo.
In case you aren’t sure what a signature talk is, it’s the core talk in your toolbox that you could pull out at a day’s notice to go speak somewhere. This type of thing happens all the time and it’s good to be prepared!
So I’m going to share the ingredients of a great signature talk with you right here, so you can get those creative juices flowing over the festive period and go all-in on your opportunities in 2022!
The key ingredients of a signature talk
- It is based on your core story.
Your signature talk will draw on the key elements of your core story (the story that is the backbone of who you are today and how you got here, helping people the way you do.) It might be that your signature talk IS your story, however, there must always be a message, purpose or takeaway for the audience. A hero’s journey talk structure works well for many signature talks for this reason.
- It showcases your expertise.
A really crucial element of your signature talk is that you are able to demonstrate that you are the go-to expert in your subject area. Think about where you’d be sharing this talk. Speaking to your ideal client audience is a great focus for your signature talk and means that you can not only connect with them through your story but show them that you really know your stuff! This is usually demonstrated through case studies, examples and key tips that they can leave with to take action on straight away.
- It is versatile.
The beauty of a signature talk is that it can be used for many different things! You could condense it down into a 15-minute livestream or extend it out to an interactive workshop. You can speak to an audience where there is no pitching allowed, or tweak it so that you are selling from the stage in an authentic and genuine way and turning those audience members into wonderful clients!
If you would like help shaping your signature talk, my stand out and speak intensive has been designed to help you do just this.
As the corporate side of my business has grown, I have limited places for my intensive in 2022, so book in a time by clicking the link and let’s have a chat about your goals. https://helenpackham.as.me/?appointmentType=2721768
Happy Xmas and Happy Creating!
Much love,
Helen x
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