How to develop your idea worth spreading

Most people I speak to about landing a TEDx gig have a number of reservations. 

The biggest is what on earth to speak about that would be relevant to them, what they do and how they help people, whilst also being an ‘idea worth spreading.’ 

Mark Twain said: ‘There is no such thing as a new idea. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations.’ 

When it comes to developing fresh talk topics and ideas worth spreading, there is truth in this too. If you want to deliver a TEDx talk on imposter syndrome, you will see that there are many many other TEDx talks on imposter syndrome.

But if you put your ideas, stories, unique experiences and opinions on imposter syndrome into a kaleidoscope, you can turn it around, make new combinations and develop different angles or perspectives. This creates fresh ideas on existing theories.

If you have ever thought that you don’t have a unique enough story or idea to put yourself forward for a TEDx talk, I hope this helps you reconsider. No idea is really new, but it can be unique. 

Having now supported hundreds of people to develop their ideas, put them into a talk and smash it out of the park, I know what makes an idea worth spreading. 

If you want to land a TEDx talk but don’t know where to start? I can help!

1. Watch this short video on three things to get you started
2. Think about something that you are really good at or you have a strong opinion on that you can put a unique twist on 
3. Use your personal story (or elements of it) to make your idea unique 
4. Make sure your message is at a societal level. There are three main messaging levels when it comes to the audience you are speaking to. Society, community and individual. This involves chunking up your message so that it is at a level that most people will be able to understand or relate to. TEDx audiences are people from all backgrounds, industries and walks of life. 
5. Grab my FREE TEDx worthy checklist that helps you start to formulate your idea

Need any more help? Look out for something coming very soon!

Or contact me and ask! I’m here to help. 

Much love

Helen