Have you ever had a conversation that stopped you in your tracks?
That’s exactly what happened when I sat down with Helen Tudor, an expert in business realignment, ideal client strategy, and entrepreneurial energetics.
I did some work with Helen at the back end of last year and am her fab mastermind. I’m not exaggerating when I say this work has made me overhaul my entire business.
Helen has a way of making you look at what really matters.
At a deep level.
Rather than building up systems and structures and focusing on the wrong things, she encourages you to take a look at things from the ground up, starting with YOU.
Since doing the work with Helen and breaking down and rebuilding each part of my business, I am feeling more aligned than ever, and I’m not done yet!
That realisation made me rethink everything including the decision to pause my podcast at 70 episodes.
Key lessons from our conversation that every leader and entrepreneur should hear:
Alignment Starts with You
Most of us build businesses based on what our audience wants, but if we’re not aligned internally first, the strategy eventually runs out of energy.
Helen taught me that true business success starts with self-alignment first, offer alignment second, and client alignment third, not the other way around.
Feelings Matter More Than Strategy Alone
It’s easy to believe that hitting the right metrics, securing sales, or scaling faster will bring us joy.
But Helen shared how ticking every business “success” box (awards, million-pound years, huge followings) still left her depleted, until she focused on how she wanted her business to feel, not just perform.
Your Business Should Evolve with You
The powerful analogy of “living in a house you built years ago” resonated deeply.
Often, we keep renovating old systems and offers when what we really need is to rebuild entirely.
Realignment sometimes means courageously burning things down, even when they’re still “working.”
Speak to the Soul, Not Just the Strategy
Helen’s work around creating a true Ideal Client Avatar isn’t about demographics, it’s about understanding the inner world of your client.
When you connect to what your client feels (not just what they want to buy), your messaging shifts from “marketing” to genuine human connection.
Why This Matters for Leadership Today:
In a noisy, fast-moving world, people aren’t just buying offers anymore.
They’re seeking leaders and businesses that feel aligned, grounded, and energised from within.
This conversation was a massive reminder that the most powerful strategies are rooted in joy, energy, and soul, not just spreadsheets and KPIs.
If you’re feeling a quiet nudge that something in your business needs to shift, I encourage you to listen to this episode. It might just be the sign you’ve been waiting for.
Listen to the full conversation with Helen Tudor here: https://podfollow.com/words-that-change-lives
Or you can watch it here https://youtu.be/pQKRDEdiRGw
I’d love to hear:
- Have you ever experienced a moment where you realised your business needed realignment?
- How did it feel to rebuild from a deeper place of connection?
Let’s start a conversation , drop a comment below, or feel free to email me hello@helenpackham.com
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