Criticism can sting. 

For many, that sting triggers defensiveness, frustration, or even anger. But what if we could turn criticism into one of our greatest growth tools?

In my early years, I took criticism deeply personally. It was hard to separate my self-worth from the feedback I received. This was particularly noticeable when performing in shows for my drama A level, and the local am dram group, and receiving harsh words from the directors in front of my peers!

Over time, however, I realised that criticism, when approached correctly, can be transformative. And flipping the script on it can pay dividends.

In my latest podcast episode, I discuss how we as leaders, entrepreneurs, and professionals can shift our relationship with feedback and use it to fuel growth.

Here’s a breakdown of the main points:

  1. Why criticism feels personal
    Our natural reaction to criticism often activates our fight, flight, or freeze response because it can feel like a threat to our self-image. But by recognising this as a natural defence, we can start to shift our response.
  2. Using the AAA and BIFF Models
    • AAA Model: Acknowledge, Assess, Act – This framework helps us respond thoughtfully to feedback, turning it into constructive action.
    • BIFF Model: Brief, Informative, Friendly, Firm – This approach is ideal for handling public criticism, especially on social media or from customers.
  3. Reframing criticism as a learning tool
    By focusing on the actionable aspects of feedback and practising empathy, we can see criticism as a tool for improvement rather than a judgement.

I encourage you to think back to a recent piece of feedback you received. 

How did you react? With these tools, could your response be more constructive?

Curious to dive deeper? Listen to the full episode here. And if you’d like support in managing feedback effectively in your own leadership role, feel free to DM me.

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