“I know what I do… but when people ask me to explain it, my words just tangle.”
Sound familiar?
As someone who’s been running a business for over a decade, I’ve come to realise that many biz leaders share a brain wired for tenacity and idea generation, but not always for clarity.
We’re like dogs with bones: once we latch onto an idea, we chase it relentlessly. That energy has fueled growth, but it can also leave us scrambling to articulate our expertise.
Just this week, I had my entire day mapped out: drop the kids at school, film a video, rehearse a keynote, snacks, equipment, notes, everything in place. Then my son had a bit of a struggle and said he wouldn’t go to school. Instantly, my ordered plan became upended. I had to pause, make a cup of tea, and rebuild my schedule from scratch.
Your mind works the same way. Without a framework, your powerful process stays tangled in your head. And in today’s digital landscape, where we’re hit with up to 10,000 brand messages a day (Nielsen) an unstructured message gets drowned out.
Watch my latest YouTube video where I dive into this a little deeper
Why You Need an Expert Method
An Expert Method is the bridge between your lived experience and the world’s understanding.
It captures your signature process, your story, steps, and transformation, in a simple, visually appealing format.
There are so many benefits to having one:
It’s unique & uncopyable: built from your tenacity, your background, and your values.
It’s versatile: use it on your website, in keynotes, as a lead magnet, in an article and all your social media content or even as a book outline.
It’s scalable: expand it into workshops, programmes, and signature talks.
Next Steps
If you’re ready to turn your complex thoughts into a clear, memorable Expert Method in just two hours, let’s talk.
DM me to learn how our AI-powered intensive can help you create a one-page infographic of your process within two weeks and finally share your expertise with confidence.
Ready to go? Book one of my limited special offer slots here https://helenpackham.com/create-your-expert-method/
Need some time to think? Watch my busy brain block video here
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