Last week I got back into an exercise regime. 10 rounds with Joel Freeman (a boxing programme.) Lockdown got me all out of whack and I really needed to get back into some healthy habits for my mind and my body.
So I signed up to the programme, got instant access to the videos, and in my newly found enthusiasm I jumped straight in.
I immediately hit a wall!
I hadn’t done the tutorial video showing me how to do the correct boxing moves.
I hadn’t got the right equipment, including resistance bands, a crucial piece of kit.
I hadn’t taken my before measurements or weight or set my goals.
Not doing this groundwork meant I stumbled at the first hurdle. What a twit I was! Luckily I have now watched all the tutorials, set my plan and have the resistance bands.
But it got me thinking.
The last few weeks I’ve been running my mini story intensive with some pretty awesome clients. They won’t mind me saying that when they came to me for help, they had big dreams, expertise and a burning passion, but they were pretty stuck.
And the reason why?
Each and every one of them had overlooked the fundamental ground work needed in order to feel confident and clear about who they are and what they do and executing a plan.
Even if they had been running their business for a few years too.
Whether you have an innovative product
You run a consultancy
Or you are an entrepreneur or coach providing a service
You absolutely cannot skip the most important part of the process!
Defining your core story.
What is your core story?
It’s the edited, aligned, most relevant personal and professional journey that got you to where you stand today doing exactly what you do right now (or want to do as part of your next step.)
Why is it important?
Getting clarity on your core story gives you the confidence to own your niche by realising why you are the expert in what you do. It gives you clarity on the people you really want to help and gives you the focus to know how you can help them and what you offer. It can help guide you forward, communicating who you are, what you are about and how you can help people.
What can you use it for?
You can use your core story for the about me page on your website, to deliver livestreams, webinars, virtual talks or sessions. You can use it to define your headlines and authority statements (I help x do x by x.) It can also be trimmed down into a three minute story which works perfectly when giving podcast interviews, guest expert sessions and intros in talks.
How do I do it?
Use my five step process.
- Get clear on your personal brand values. Usually 5 keys values that best represent you and what you are aiming to achieve in your business.
- Identify your key strengths. The things that you get totally in ‘flow’ when doing.
3. Map out your story.
Ask yourself these questions.
‘What happened to set me off on the path to where I am now?’
‘What relevant professional experience makes me the expert?’
‘What significant challenge or moment of inspiration did I have that led me here?’
‘What was the turning point moment that led me on a new or different path?
‘What do I have to say to my audience as a result of my journey that will give hope and inspire?’
4. Record your core story out loud or write it out and get confident with it!
5. Set a plan of how you will get your story out there to generate leads, build credibility and trust and win more business.
I’d love to know how you get on! Just hit comment and let me know.
You may benefit from my mini story intensive.
I take you through the 5 steps above (some before our session, some during, some after.) The result? A core story and a plan of exactly how to use it to get yourself out there and start getting results.
If you live near the Brighton area or are happy to travel we can have it in my garden (socially distanced of course.)
The story intensive is £547 for pre work, a two hour mini intensive complete with a strategy to share your story and 2 weeks follow up support.
Off the back of the success of my recent offer, I am also currently offering Virtual Speaking Pro for just £57 if you sign up before end of July. You can find out about VSP here. https://helenpackham.com/virtual-speaking-pro/
If you’d like to book this offer I have one place left in July and one in August. Just hit reply if you have questions or would like to grab one.
It all starts with your story.
I’d love to help pull it out of you!