Like a kid in a candy shop, I jumped onto the AI train early.
I devoured the tools, built custom GPTs, and launched standalone AI bots designed to give clients a lower-cost, hybrid way to access my work. It lifted administrative weight and worked great for session prep.
But over time, an unignorable thing surfaced: It wasn’t me.
The bot couldn’t replicate multi-layered thinking. It couldn’t bring personal values, tone, or real world nuance to the table. It couldn’t join the invisible web of dots between a client’s offhand comment, an origin story, and a breakthrough strategy.
So, I’m taking these products offline in the very near future.
We’ve lived through three distinct eras of digital communication:
- The Human Internet: Raw, haphazard, unedited connection.
- The Optimised Internet: Corporate armour, curated hooks, and rehearsed polish.
- The Human Renaissance: Where we stand today.
When technology commoditises “content” and basic execution, the pendulum swings sharply back toward human craftsmanship.
The business owners struggling right now are trying to compete on speed and volume instead of doubling down on their Artisanal Traits.
I’m diving deep into this at the upcoming Become The One Summit (14–17 September), joining a curated group of experts exploring what it means to stay irreplaceably human in business.
In my session, The Human Renaissance: Why being more human may be the future of communication, I’m ditching the slide deck to share the raw learnings from my Thinking Out Loud experiment, showing how dropping scripts and embracing unscripted presence skyrockets trust and visibility.

If you’re ready to stop performing and start communicating in a way that is unmistakably you, grab a free ticket below.
Register for the free summit here: https://join.becometheonesummit.com/?ac=gPy1ev5P
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